Dear Mary

I am writing to you today to express my appreciation for such a wonderful seminar that you put on for our employees. The reason that this comes belated, is that I believe to truly assess the impact of any seminar is to see how long the employees retain, and use the presented material. I can now say, honestly, that you did a fabulous job, as our employees are still using and enjoying the material you presented.

In the automotive business, where understanding the customer becomes paramount in all of our departments, your seminar hit the mark. We knew we had to find a way to effectively communicate to our customers to remain profitable in such a competitive atmosphere as the retail automotive business is, and your seminar did just that, in fact Mary, you have given us the competitive edge we were looking for. Thank you.

Daniel J. Morris
Dealer Operations Manager